Tourism New Zealand markets New Zealand to the world as a visitor destination. Find out more about the 100% Pure New Zealand campaign, our markets and how to get involved.
The Giant Rugby Ball on Sydney Harbour was the place to be on Father's Day for Sydneysiders: more than 3,500 of them flocked to Circular Quay to go inside the Ball on Sunday. Read more
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Grand Copthorne Waterfront Hotel, Singapore
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Shanghai, Beijing, Guangzhou, Hong Kong
Get the facts about New Zealand's Giant Rugby Ball
Tourism New Zealand is changing its approach to reach travellers who are already considering coming to New Zealand. Read the research.
Tourism operators with a well-established product can build their customer base by heading offshore.
In 2007, Tourism New Zealand launched a new era of the 100% Pure New Zealand advertising campaign, with a focus on New Zealand as the youngest country on earth.
A number of joint-venture campaigns have kicked off in Australia, boosting our profile and highlighting New Zealand's regions and seasons.
Building on the successful 'What's On' campaign, Tourism New Zealand's latest Australian television commercials ask Australians 'Which New Zealand are you this time?'
The 'What Do You Say UK?' television commercials feature British travellers on location in New Zealand talking about their holidays. Recent advertisements have targeted backpackers and older 'adventurers'.
A new tourism marketing campaign in China is using social media and celebrity to boost New Zealand's profile in the world's most populous nation.
Tourism New Zealand is targeting the youth and backpacker market with a new campaign urging them to 'Go All The Way'… to New Zealand.
Germany is our second-largest visitor market in Europe and one that presents significant opportunities for New Zealand tourism. German visitor arrivals have shown strength over the past year, despite the...
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