What We Do and How We Do It
To achieve maximum yield for the tourism industry from limited
resources, Tourism New Zealand's marketing activity is carefully
focused on a number of key markets around the world and a select
group of consumers within those key markets.
We work offshore to encourage our target market, the 'Active Considerer' to come now, visit more of
our regions and do more during their time here. Our advertising,
media and events activity is continually evolving, to stay one step
ahead of our competitors.
As well as marketing to consumers, our trade training, marketing
and media programme is designed to ensure that those who sell New
Zealand have the knowledge and understanding to do so well.
Back home, we work with the New Zealand tourism industry to make
sure we deliver an unforgettable holiday experience to our
visitors, so they go home recommending a New Zealand holiday to
their friends and family.
Our role is to promote New Zealand internationally as a visitor
destination. Tourism marketing is about portraying New Zealand in a
way that fuels the desires of the world's...
100% Pure New Zealand
Tourism New Zealand's tourism marketing campaign is 100% Pure
New Zealand. It is used in all of our international marketing work
- including advertising,...