New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. Through marketing, media, trade, and partnership strategies we work co-operatively with our offices around the world and the travel industry.
We need an experienced Campaign Manager who can make a real impact. Based in our Sydney office, and reporting to the Marketing Communications Manager Australia, you will be responsible for assisting in the development and execution of world class marketing campaigns, with a focus on digital campaign development, optimisation and reporting in line with the global communications framework. .This will include the development of media plans, local adaptation of global creative and the development of campaign content on newzealand.com. You will be responsible for tracking campaign performance and making improvements to ensure targets are met.
To be successful in this role you will need a relevant qualification in Marketing with 3+ years’ experience in a consumer marketing role. You’ll be a competent and experienced digital marketer with a good understanding of the Australian media landscape. Your excellent campaign project management skills will see you having contributed to the development and delivery of outstanding marketing communications activities. You will have experience in translating consumer research and insights analysis into activity and will be comfortable managing multiple stakeholders. You’ll have demonstrated experience with Google Ad words, paid social and SEM/SEO activities. You will have an analytical mind with strong initiative to work autonomously and deliver outstanding results.
This is a great opportunity to be engaged in leading edge marketing work and become part of a fun, global team with shared goals - taking 100% Pure New Zealand brand to the world. Your ability to engage and involve others and your passion and connection to New Zealand will ensure your success. You must have the ability to travel internationally and have a current drivers license.
To apply for this role, please send us your cv and cover letter and click apply now!
Closing date: Friday 29th September