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SEO Analyst

Permanent, Full time

Auckland Based

New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry.

Our Digital Team is on the cutting edge of digital marketing and technology, making a real impact every day both to TNZ’s Marketing Team and the organisation as a whole. We create and manage world class digital content; supporting global campaigns and providing quality destination content for 100% Pure New Zealand through globally renowned and recognised digital experiences.

Reporting to the Digital Experience Manager, this newly created role, will deliver actionable insights on the performance of organic search traffic for Tourism New Zealand audiences via web and mobile channels.  Your role will be to conduct analysis, draw insights, share actionable conclusions and advice on SEO best practice to the TNZ global organisation. You will help champion SEO & analytics and a culture of data-driven performance optimisation across the business. 

We need someone with a relevant tertiary qualification and experience in analysing and implementing SEO from a technical and a content perspective to drive rankings and ROI. You need to be skilled in tools such as Google Search Console, BrightEdge, keyword analysis tools and an experienced user of analytics tools such as Adobe Analytics or Google Analytics. You will understand ranking factors and search engine algorithms, elements of website performance and have a working knowledge of HTML, CSS and JavaScript developments and constraints.

If you thrive in the digital performance space, have a passion for SEO and content, and a drive to learn, then this could be the role of you. This is a great opportunity to be engaged in leading edge marketing work and become part of a fun, global team with shared goals - taking 100% Pure New Zealand brand to the world, but also to further grow and develop in search and broader digital marketing disciplines.

To apply for this role, please send us your cv and cover letter and click apply now!

Applications close: Friday 13th October

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