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What we do

To achieve maximum yield for the tourism industry from limited resources, Tourism New Zealand's marketing activity is carefully focused on a number of key markets around the world and a select group of consumers within those key markets.


We work offshore to encourage our target market, the 'Active Considerer' to come now, visit more of our regions and do more during their time here. Our advertising, media and events activity is continually evolving, to stay one step ahead of our competitors.

As well as marketing to consumers, our trade training, marketing and media programme is designed to ensure that those who sell New Zealand have the knowledge and understanding to do so well.

Back home, we work with the New Zealand tourism industry to make sure we deliver an unforgettable holiday experience to our visitors, so they go home recommending a New Zealand holiday to their friends and family.