International tourism is New Zealand’s second largest export
International tourism is currently New Zealand’s second largest export, behind dairy. A comparison showing how
international tourism compares with other major export sectors is shown below.
Data is sourced from the annual Tourism Satellite Account (TSA) published by Statistics New Zealand. The TSA for the
year-end March 2015 is due to be published by Statistics New Zealand on 27 October 2015.
Increasing the value of international visitors to New Zealand
Tourism New Zealand works closely with the wider New Zealand tourism industry to ensure strong economic outcomes
for New Zealand. The outputs delivered by Tourism New Zealand contribute to this high level outcome; success is also
influenced by variables that are outside both Tourism New Zealand’s and the wider tourism industry’s control.
The number of visitors to New Zealand and the amount they spend depends on a range of variables, these include:
Tourism New Zealand’s marketing activities.
The marketing activities of competing destinations and the efforts of other national tourism offices.
The relative strength of the New Zealand brand.
The impact of significant natural events both in New Zealand and in target markets.
Exchange rates and the general economic conditions in countries of origin.
Airline scheduling decisions, seat capacity on air routes and ticket pricing.
High level indicators describing the key economic contributions that international visitors made to the New Zealand
economy are contained in the Tourism Satellite Account (TSA). The most recent results for year ending March 2014 are
described in the following table which shows key indicators for the year to March 2014 moving in a positive direction.
Data from this table is sourced from the annual TSA published by Statistics New Zealand. The TSA for the year end March
2015 is due to be published by Statistics New Zealand on 27 October 2015.
International tourism compared with New Zealand’s other key exports ($billion)
YE March 2011
YE March 2012
YE March 2013
YE March 2014
Dairy products, including casein
Meat and meat products
Wood and wood products