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Importantly there was strong visitor arrival growth in Tourism New Zealand’s priority one core markets, particularly

China, with 30.3 per cent growth and the USA with 10.2 per cent growth. In China a focus on the free independent

traveller is not only increasing visitor numbers but also leading to a significant increase in Chinese visitor spend which

reached $1.3 billion in the year to June 2015

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. Priority emerging markets also grew strongly, particularly India which

grew visitor numbers by 25.9 per cent. The Cricket World Cup and associated marketing activity contributed to this

accelerated growth.

Total international visitor arrivals from Tourism New Zealand’s priority markets are set out in the table below:

Total international visitor arrivals by market

Target market

YE 30 June 2015

YE 30 June 2014

YE 30 June 2013

Change 2014/2015

(%)

Priority 1 core markets

Australia

1,285,632

1,235,808

1,183,856

4.0%

China

313,376

240,496

222,720

30.3%

USA

233,344

211,712

189,456

10.2%

Priority 2 core markets

UK

198,080

194,384

189,008

1.9%

Germany

81,088

75,808

65,040

7.0%

Japan

84,432

75,520

74,960

11.8%

Priority emerging markets

LATAM*

26,096

25,008

24,144

4.4%

Indonesia

15,408

14,576

12,464

5.7%

India

42,672

33,904

29,936

25.9%

Priority 3 markets

France

31,792

29,264

25,216

8.6%

Canada

50,512

48,432

46,960

4.3%

Singapore

47,280

44,704

37,696

5.8%

Malaysia

32,240

30,032

25,152

7.4%

Thailand

21,616

21,728

18,688

-0.5%

Korea

60,608

53,072

50,704

14.2%

Rest of world

467,678

452,378

440,896

3.4%

Total - All markets

2,991,854

2,786,826

2,636,896

7.4%

* LATAM includes: Brazil, Mexico, Argentina and Chile

Holiday international visitor arrivals reached 1,460,608 for the year ending June 2015, an increase of 10.4 per cent. This

growth has been solid across all of Tourism New Zealand’s priority markets. There has been particularly strong growth

in two of Tourism New Zealand’s core priority markets, with China increasing by 31.9 per cent and the USA by 12.2 per

cent. North-East Asia has performed well with Japan increasing by 14.1 per cent and Korea by 22.6 per cent. Growth in

the emerging markets portfolio has also been strong, with two of these markets achieving double digit growth. India

increased by 24.1 per cent, Indonesia by 11.5 per cent and Latin America 6.7 per cent.

The total number of holiday stay days for the year ending June 2015 was 23.16 million, an increase of 9.14 per cent

compared to the previous year.

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International Visitor Survey, YE June 2015 MBIE.

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