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Statement of Performance

Overview

This report covers the New Zealand Tourism Board’s (trading as Tourism New Zealand) performance for the year ending

30 June 2015 against the forecast statement of activities, performance measures and standards set out in Tourism

New Zealand’s Statement of Performance Expectations FY15.

Tourism New Zealand’s resource allocation decisions were based on the extent to which each proposed activity would

contribute towards the delivery of activities and outcomes described in the 2015-2018 Statement of Intent and Statement

of Performance Expectations FY15.

In FY15, Tourism New Zealand’s activities were funded primarily from one appropriation from within Vote Tourism.

Statement of Performance

FY15 Actual $000s

FY15 Budget $000s

FY14 Actual $000s

Appropriation 1: Marketing of New Zealand as a visitor destination

Crown Revenue

$113,350

$113,350

$113,350

Other Revenue

6

$6,431

$2,264

$8,424

Total Expenses

7

$120,214

$115,614

$121,987

Total Revenue

$119,781

$115,614

$122,154

Total Expenses

$120,214

$115,614

$122,367

Activity performance

In FY15 Tourism New Zealand delivered the following six activities:

1. Key visitor messages through the 100% Pure New Zealand campaign activity.

2. Key visitor messages through third parties such as media, opinion leaders and broadcast production.

3. Partnered with the travel industry to convert interest in New Zealand into travel and to extend marketing reach.

4. Informed and inspired global travel sellers to assist them to market New Zealand.

5. Inspiring and informative information for potential visitors.

6. Communicating and engaging with New Zealand’s tourism industry to align industry investment with Tourism

New Zealand areas of focus.

These activities were funded primarily through Appropriation 1: Marketing of New Zealand as a visitor destination.

6

Other revenue includes bank interest, partner revenue, excludes foreign exchange gains.

7

Total expense includes offset from foreign exchange reserve to protect the funding lines from adverse movements in foreign exchange during the year

on offshore expenditure. The total expense excludes other foreign exchange losses.

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