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Activity 4: Inform and inspire global travel sellers

to assist them to market New Zealand

Result/measure

Performance

Status

Quantity

Successful travel module completions

Total all markets

Target:

20,000 travel modules completed

25,936

Achieved

Emerging markets

Target:

5,000 travel modules completed

4,275

Not achieved

Trade on TNZ hosted famils

Total all markets

Target:

600

1,240

Achieved

Total emerging markets

Target:

80

85

Achieved

Business events

Target:

80

127

Achieved

Premium sector

Target:

50

82

Achieved

Trade famils that feature a cultural element

Target:

at least 75%

69%

Not achieved

20

Major trade events attended by Tourism New Zealand

Total all Markets

Target:

Minimum of 25

48

Achieved

Business events

Target:

8

11

Achieved

Premium sector events

Target:

7

14

Achieved

Major trade events organised and facilitated by Tourism

New Zealand

Target:

Minimum of 8

11

Achieved

Quality

Number of travel company advocates

Target:

160

224

Achieved

21

Grow the number of travel agents who are ‘100% Pure New Zealand Specialists’

Total all Markets

Target:

1,000

1,023

Achieved

Emerging markets

Target:

120

98

Not achieved

22

20

Regions of New Zealand that are commonly included in travel agent familiarisations (e.g. Wellington, Nelson, the West Coast and Queenstown)

having fewer products that feature Māori culture.

21

Two types of ‘advocates’ exist; travel agent advocates and travel company advocates. To qualify as a travel agent advocate they must have

successfully completed the 100% Pure New Zealand Specialist Programme. To qualify as a travel company advocate the company must have a formal

partnership agreement and a regular contact plan must be place and fulfil a set of criteria such as key staff on familiarisation, attendance at TRENZ or

have a certain amount of 100% Pure NZ Specialist in their company.

22

Thirty four 100% Pure New Zealand Travel specialists expired in the Indian market in June impacting on the FY15 result.

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