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Tourism New Zealand anticipate at least 15 (of 50) conferences supported to come from the Australasian region in FY15.

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Estimated value: Estimate will differ to the actual result, which is likely to be realised several years later e.g. less/more delegates arrive.

Activity 4: Inform and inspire global travel sellers

to assist them to market New Zealand

Result/measure

Performance

Status

Quantity

Bids supported through the Conference Assistance

Programme (CAP) Fund

Target:

50

58

Achieved

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Quality

Success rate for bids supported through CAP fund

Target:

60%

73%

Achieved

Estimated value of bids supported through CAP fund

Target:

$85m

$97m

Achieved

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Result/measure

Performance

Status

Quantity

Incentive bids supported (Tourism New Zealand only tracks incentive bids for 50 pax or higher or with an estimated

value of more than 200,000 NZD (excl. air fare))

China

Target:

40

42 bids supported

Achieved

USA (North America)

Target:

50

55 bids supported

Achieved

Peninsular South East Asia

Target:

50

53 bids supported

Achieved

Quality

Value of incentive bids converted

Target:

$25.0m

$25.9m

Achieved

Activity 5: Deliver inspiring and informative information for potential visitors

newzealand.com

Tourism New Zealand’s consumer website performs a dual role. One is as a marketing tool to convert active considerers’

preference for New Zealand into actual travel. The second is to enable visitors to engage with one another and with travel

sellers to source information and advice.

Key activities included:

Creation and delivery of an integrated content programme to ensure active considerers are reached and engaged.

Review and enhancement of Essential New Zealand (mobile application).

newzealand.com

activity aligns with the Tourism 2025 framework, in particular the strategic theme:

Driving value through outstanding visitor experience through providing high quality and timely information for

international visitors to New Zealand.

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