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i-SITE New Zealand

Tourism New Zealand also supports the provision of information to visitors through our role with the i-SITE network.

i-SITE New Zealand visitor centres (79 across New Zealand) provide information and a booking service for attractions,

transport, accommodation and events to international and domestic visitors in New Zealand.

Tourism New Zealand has no ownership stake in any i-SITE centres. i-SITE New Zealand is a subsidiary of Tourism New

Zealand, governed by a Board of Directors. The subsidiary is the owner of the i-SITE brand and livery. Tourism New

Zealand provides staff, support services, business systems and marketing to raise the profile of the i-SITE network among

visitors.

i-SITE New Zealand has established the membership standards that individual centres must achieve to use the i-SITE

brand and become a part of the network of centres. These standards are enforced by site inspections of the centres by

Qualmark assessors.

i-SITE New Zealand activity aligns with the Tourism 2025 framework, in particular the strategic theme:

Drive value through outstanding visitor experience through providing high quality information and service for

international visitors to New Zealand.

Link with Tourism New Zealand strategic priorities

Tourism New Zealand’s

newzealand.com

activity is primarily aimed at achieving priority 2:

Drive preference for visiting New Zealand.

Activity associated with i-SITE is primarily aimed at achieving priority 5:

Optimise delivery capability.

Activity 5: Inspiring and informative information for potential visitors

Result/measure

Performance

Status

Quantity

Average number of total visits to

newzealand.com

per

month.

Target:

1,700,000

2,035,194

Achieved

Average monthly ‘active visits’ to

newzealand.com

Target:

754,000

839,792

Achieved

25

Annual referrals via Essential New Zealand App

Target:

61,000

64,552

Achieved

Average monthly referrals to industry via

newzealand.com

Target:

236,000

174,889

Not achieved

26

Quality

Level of user satisfaction with i-SITE maintained or

increased.

Target:

at or above 9.0/10

8.4/10

Not achieved

27

25

Active visits: A visit where the visitor interacts with the site’s content or functionality.

26

Referrals: the number of people who, once drawn to

newzealand.com

from paid search or display digital activity, are then delivered to an operator or

partner site where travel/experiences can be purchased.

27

i-SITE user satisfaction is relatively high although below the aspirational target of 9.0. The introduction of a Net Promoter Score to measure user

advocacy will provide new insights and specific verbatim user feedback.

36