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Tourism New Zealand – Who We Are

Tourism New Zealand is a Crown agency governed by the Crown Entities Act

2004. We were established by the New Zealand Tourism Board Act 1991, to

market our country as an international visitor destination for the long-term

benefit of New Zealand.

We aim to improve tourism’s contribution to economic growth by growing

the value of visitors to New Zealand. Our statutory functions under the CEA

Act include:

Develop, implement and promote strategies for tourism.

Advise the Government and the New Zealand tourism industry on

matters relating to the development, implementation and promotion

of those strategies.

London

Seoul

Guangzhou

Mumbai

Jakarta

Sydney

Tokyo

Shanghai

Bangkok

Singapore

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