Tourism New Zealand – Who We Are
Tourism New Zealand is a Crown agency governed by the Crown Entities Act
2004. We were established by the New Zealand Tourism Board Act 1991, to
market our country as an international visitor destination for the long-term
benefit of New Zealand.
We aim to improve tourism’s contribution to economic growth by growing
the value of visitors to New Zealand. Our statutory functions under the CEA
Develop, implement and promote strategies for tourism.
Advise the Government and the New Zealand tourism industry on
matters relating to the development, implementation and promotion
of those strategies.