As New Zealand’s National Tourism Organisation, we are the only entity within our country with the mandate and
resources to promote ‘destination New Zealand’ to potential visitors. Our work has been carried out under the
umbrella of the ‘100% Pure New Zealand’ campaign for over 15 years. The campaign was conceived in 1999 and
has evolved over the years to communicate the unique experiences available to people who visit New Zealand.
While advertising and promotion activity is where we focus many of our resources, our marketing also extends to
partnering with international travel sellers and airlines, engaging with New Zealand tourism operators, providing
information for visitors, and providing assurance of the quality of New Zealand’s tourism product and experience.
Tourism New Zealand is governed by a Board of Directors, which delegates day-to-day management of the organisation
to the Chief Executive.
Tourism New Zealand has 13 offshore offices, two in New Zealand, and 157 full-time staff members.
New Zealand has fifteen
offices, two in New Zealand,
and approximately 157
full time staff