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550

international media outlets

hosted by Tourism

New Zealand

in

286

visits

1,300

pieces of news generated by

one documentary featuring

Chinese actor Shawn Dou

33.3

million

visits to

newzealand.com

3.3

million

total visitor numbers

81%

staff engaged as per

Employee Engagement

Survey

2.8

million

referrals to tourism

businesses from

newzealand.com

2.28

million

followers on

Facebook

100%

ownership of

Qualmark

71 bids

supported through the

Conference Assistance

Programme

(estimated value:

$96.2 million

)