Core Leadership Team
Kevin Bowler, Chief Executive
Kevin Bowler joined Tourism New Zealand
as Chief Executive in January 2010.
He is an alumnus of the Stanford
Graduate School of Business in the United
States and the University of Waikato
Management School, and has marketing
and business leadership experience
spanning consumer packaged goods,
telecommunications, and media brands
in New Zealand and internationally.
Andrew Fraser, Director of Marketing
Andrew Fraser manages the most visible
aspect of the 100% Pure New Zealand
marketing campaign: consumer marketing
and advertising activity. This includes
overseeing the creative development,
planning, researching and implementation
of the campaign and advertising activity
across Tourism New Zealand’s key markets.
Andrew is a seasoned senior marketing
leader with more than 20 years’ experience.
Kevin is also a Board member of
the Tourism Industry Association,
Qualmark, The New Zealand Story, and
is a member of the New Zealand Screen
Production Grant Significant Economic
Benefits Verification Panel, the Major
Events Investment Panel, and the
Tourism Growth Partnership Panel.
Prior to joining Tourism New Zealand,
Andrew ran his own strategic consultancy
business in Auckland. He has held senior
marketing and executive roles with
Cadbury/Kraft and Frucor Beverages/
Danone, and developed and launched V
Energy drink, which has become one of
New Zealand’s most successful beverage
and youth brands in recent years.
René de Monchy, Director of Trade, PR and Major Events
René manages Tourism New Zealand’s
global trade and public relations (PR)
activity including leading offshore trade
teams, the business and premium
sectors, and trade marketing, along with
international PR, and major events.
René de Monchy joined Tourism New
Zealand in August 2015. René brings 15
years’ global experience in consumer-led
businesses including local and international
marketing roles for Fonterra and Heineken
and as Marketing Director at Asia Pacific
Breweries in Singapore.