The Tourism Satellite Account (TSA) contains high-level indicators describing the key economic contributions that
international visitors made to the New Zealand. The following table details the most recent results available (for year
ending March 2015) and shows key indicators moving in a positive direction.
YE March 2015
YE March 2014 YE March 2013
International tourism expenditure in NZ
Tourism direct contribution to GDP
International tourism as a percentage of total exports
Tourism full-time employees — direct
Tourism full-time employees — direct and indirect
Total tourism expenditure (incl. domestic)
Tourism's contribution to GST earnings
*Note YE March 2013 and 2014 results have been revised by Tourism Satellite
Strong growth in visitor arrivals and spend for the FY16 period (highlighted in the following sections) provide confidence
that a positive result will be reflected in the next Tourism Satellite Account.
International tourism compared with New Zealand’s other key exports ($billion)
YE March 2012
YE March 2013
YE March 2014
YE March 2015
Dairy products, including casein
Meat and meat products
Wood and wood products
In planning the activities for the 2015/16 financial year to support Tourism New Zealand’s goal of increasing the value of
international visitors to New Zealand and contributing to the 2025 growth targets, the view was taken that, In the short to
medium term, restrictions on ground capacity were unlikely to be alleviated.
As there is little opportunity to increase throughput during peak times, over the 2015/16 financial year, Tourism New
Zealand redirected the focus of its activity to drive shoulder season demand (spring and autumn) in order to smooth out
demand on ground services.
International tourism is New Zealand’s second largest export
International tourism is currently New Zealand’s second largest export, behind dairy. A comparison showing how
international tourism compares with other major export sectors is shown below.
Data is sourced from the annual Tourism Satellite Account (TSA) published by Statistics New Zealand. The
TSA for the year end March 2016 is due to be published by Statistics New Zealand on 26 October 2016.