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Strong performance recorded in international visitor arrivals across Tourism New Zealand’s

priority markets

Total international arrivals reached 3,310,390 for the year ending June 2016, an increase of 10.6% compared to the

previous year. Growth was driven by holiday arrivals, which were up 16.1%. Importantly there was strong visitor arrival

growth in Tourism New Zealand’s Priority One markets, particularly China, with 26.7% growth and the USA with 10.4%

growth. In China a focus on the free independent traveller is not only increasing visitor numbers but also leading to

a significant increase in Chinese visitor spend which reached $1.3 billion in the year to June 2016

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. Priority emerging

markets also grew strongly at 11.9%, particularly India which grew visitor numbers by 13.3%, recognition that Tourism

New Zealand's choice of Bollywood star, Sidharth Malhotra as tourism ambassador to India is a huge success, driving

strong interest among Indians considering a New Zealand holiday.

Total international visitor arrivals from Tourism New Zealand’s priority markets are set out in the table below:

Total international visitor arrivals by market

Target market

YE 30 June 2016

YE 30 June 2015

YE 30 June 2014 Change 2015/2016

(%)

Priority One markets

Australia

1,365,440

1,285,632

1,235,808

6.21%

China

396,928

313,376

240,496

26.66%

USA

257,536

233,344

211,712

10.37%

Priority Two markets

UK

213,808

198,080

194,384

7.94%

Germany

91,232

81,088

75,808

12.51%

Japan

94,208

84,432

75,520

11.58%

Priority emerging markets

LATAM*

35,168

26,096

25,008

34.76%

Indonesia

17,824

15,408

14,576

15.68%

India

48,368

42,672

33,904

13.35%

Priority Three markets

France

36,688

31,792

29,264

15.40%

Canada

55,472

50,512

48,432

9.82%

Singapore

53,456

47,280

44,704

13.06%

Malaysia

39,760

32,240

30,032

23.33%

Thailand

24,832

21,616

21,728

14.88%

Korea

75,088

60,608

53,072

23.89%

Rest of world

504,582

467,678

452,378

7.89%

Total — All markets

3,310,390

2,991,854

2,786,826

10.65%

* LATAM includes: Brazil, Mexico, Argentina and Chile

Holiday international visitor arrivals reached 1,695,696 for the year ending June 2016, an increase of 16.1%. This growth

has been solid across all of Tourism New Zealand’s priority markets. There has been particularly strong growth in two of

Tourism New Zealand’s core priority markets, with China increasing by 31% and the USA by 12.4%. North-East Asia has

performed well with Japan increasing by 19.8% and Korea by 29.2%. Growth in the emerging markets portfolio has also

been strong, with two of these markets achieving double-digit growth. India increased by 22.1%, and Indonesia by 15%.

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International Visitor Survey, YE June 2016 Ministry of Business, Innovation and Employment (MBIE).

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