Previous Page  30 / 88 Next Page
Information
Show Menu
Previous Page 30 / 88 Next Page
Page Background

Total international visitor expenditure by market

Market

YE June 2016 ($m)

YE June 2015 ($m)

YE June 2014 ($m)

Change 2015/2016 (%)

Japan

287

183

202

57%

Korea

293

153

139

92%

Canada

237

223

168

6%

Rest of Asia

1,026

804

564

28%

Rest of Europe

933

807

727

16%

Rest of Americas

131

146

70

-10%

Other

449

342

282

56%

Total

10,276

8,735

6,823

18%

Total international visitor expenditure summary

YE June 2016

Total (NZ$m)

Median

Australia

2,486

1,500

China

1,791

3,300

UK

998

3,400

USA

1,080

3,300

Germany

565

4,900

Japan

287

2,000

Korea

293

2,200

Canada

237

3,300

Rest of Asia

1,026

3,000

Rest of Europe

933

4,200

Rest of Americas

131

1,500

Rest of Oceania

300

2,300

Africa and Middle East

149

3,000

Total

10,276

2,200

The number of targeted business events that specifically support the Government’s high priority sectors as defined by

the Business Growth Agenda grew from 39 in FY15 to 42 in FY16. This was achieved through a focus on conference and

incentive groups in the high priority sectors of marine, aviation, agri-business, health science, high value foods and

earth science. Other sector bids supported included tourism, indigenous culture, creative and digital, biosecurity and

conservation. Conference or incentive opportunities along with the New Zealand expertise in the sector combined to

result in growth in the number of relevant business events supported.

A unique approach to hosting large incentive groups saw Tourism New Zealand and its partners secure incentive business

from China worth at least $50 million dollars. Amway China will send 10,000 of its elite sales people to Queenstown in 2018

for five days, in a collaborative bidding approach led by Tourism New Zealand, supported by Destination Queenstown,

Air New Zealand and Immigration New Zealand. The group will visit in multiple waves of 500 in autumn 2018.

Strategic priority four: Partner widely to activate conversion and marketing reach

Tourism New Zealand has continued to focus on commercial partnerships with aviation, overseas travel sellers, and with

Regional Tourism Organisations (RTOs) to drive preference and conversion-oriented activity. This includes engaging with the

New Zealand tourism industry and overseas travel sellers to enhance their ability to market New Zealand and drive greater

conversion.

26