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Statement of Performance

Overview

This report covers the New Zealand Tourism Board’s (trading as Tourism New Zealand) performance for the year ending

30 June 2016 against the forecast statement of activities, performance measures and standards set out in Tourism New

Zealand’s Statement of Performance Expectations FY16.

Tourism New Zealand’s resource allocation decisions were based on the extent to which each proposed activity would

contribute towards the delivery of activities and outcomes described in the 2015-2018 Statement of Intent and Statement

of Performance Expectations FY16.

In FY16, Tourism New Zealand’s activities were funded primarily from one appropriation from within Vote Business,

Science and Innovation, into which Vote Tourism was merged in 2015.

Statement of Performance

FY16 Actual $000s

FY16 Budget $000s

FY15 Actual $000s

Appropriation One: Marketing of New Zealand as a visitor destination

Crown Revenue

$115,850

$115,850

$113,350

Other Revenue

7

$5,618

$4,690

$6,431

Total Expenses

8

$121,713

$120,540

$120,214

Total Revenue

$121,468

$120,540

$119,781

Total Expenses

$121,713

$120,540

$120,214

Activity performance

In FY16 Tourism New Zealand focused on the following six activities:

1. Deliver key visitor messages through the 100% Pure New Zealand campaign activity.

2. Deliver key visitor messages through third parties such as media, opinion leaders and broadcast production.

3. Partner with the travel industry to convert interest in New Zealand into travel and to extend marketing reach.

4. Inform and inspire global travel sellers to assist them to market New Zealand.

5. Deliver inspiring and informative information for potential visitors.

6. Communicate and engage with New Zealand’s tourism industry to align industry investment with Tourism

New Zealand areas of focus.

7

Other revenue includes bank interest, partner revenue; it excludes foreign exchange gains.

8

Total expenses include offsets from foreign exchange reserves to protect the funding lines from adverse movements in foreign exchange during

the year with offshore expenditure. Total expenses exclude other foreign exchange losses.

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