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Activity One: Deliver key visitor messages through

the 100% New Zealand campaign activity

Result/measure

Performance

Status

Quantity

Brand campaign activity delivered — key markets

Australia

Target:

Three brand campaigns, SEM always on

Five brand campaigns,

SEM always on

Achieved

China

Target:

Two brand campaigns, SEM always on

Three brand campaigns,

SEM always on

Achieved

USA

Target:

Three brand campaigns, SEM always on

Three brand campaigns,

SEM always on

Achieved

UK

Target:

One brand campaign, SEM always on

Four brand campaigns,

SEM always on

Achieved

Germany

Target:

Three brand campaigns, SEM always on

Five brand campaigns,

SEM always on

Achieved

Japan

Target:

Two brand campaigns, SEM always on

Two brand campaigns,

SEM always on

Achieved

Business events campaign activity

Target:

Four brand campaigns, SEM always on

Five brand campaigns,

SEM always on

Achieved

Brand campaign activity delivered — emerging markets

India

Target:

Two brand campaigns, SEM always on

Two brand campaigns,

SEM always on

Achieved

Indonesia

Target:

Two brand campaigns, SEM always on

Two brand campaigns,

SEM always on

Achieved

Latin America

Target:

Two brand campaigns, SEM always on

Two brand campaigns,

SEM always on

Achieved

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