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Activity Four: Inform and inspire global travel sellers

to assist them to market New Zealand

Result/measure

Performance

Status

Quantity

Successful travel module

17

completions

Total all markets

Target:

21,000 travel modules completed

32,635

Achieved

Emerging markets

Target:

5,500 travel modules completed

6,870

Achieved

Trade on Tourism New Zealand-hosted familiarisations

Total all markets

Target:

650

894

Achieved

Total emerging markets

Target:

95

79

Not achieved

18

Business events

Target:

80

101

Achieved

Premium sector

Target:

65

57

Not achieved

19

Trade familiarisation that feature a cultural element

Target:

at least 75%

88%

Achieved

Major trade events attended by Tourism New Zealand

Total all Markets

Target:

Minimum of 30

61

Achieved

Business events

Target:

8

8

Achieved

Premium sector events

Target:

13

22

Achieved

Major trade events organised and facilitated by TNZ

Target:

Minimum of 10

13

Achieved

Quality

Number of travel company advocates

Target:

185

227

Achieved

Maintain the number of travel agents who are ‘100% Pure New Zealand Specialists’

Total all Markets

Target:

1,200

1,577

Achieved

Emerging markets

Target:

150

178

Achieved

17

The online training platform for travel training on the 100% Pure New Zealand specialist programme.

18

Emerging market ‘familiarisations’ target not achieved due to Brazil being four familiarisations short. This was due to a re-prioritisation of resources

within the market to instead support the new air service with Air New Zealand from Buenos Aires through digital sales campaign and in market training

(IMA Roadshow) activity.

19

Overall premium familiarisation targets did not meet Key Performance Indicator level due to role vacancies in the Asian markets for up to six months,

as the recruitment of the appropriate skills took longer than expected. All other premium markets performed as per expectation.

38