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The number of Incentive bids was not achieved due to a refocus on quality rather than quantity. The result of this approach achieved an incentive bids

value of 92.8m, a significant over achievement from the 26m target.

Activity Four: Inform and inspire global travel sellers

to assist them to market New Zealand

Result/measure

Performance

Status

Quantity

Bids supported through the Conference Assistance

Programme (CAP) Fund

Target:

60

71

Achieved

Quality

Success rate for bids supported through the Conference

Assistance Programme fund

Target:

60%

72%

Achieved

Estimated value of bids supported through Conference

Assistance Programme fund

Target:

$90m

$96.2m

Achieved

Quantity

Incentive bids supported (Tourism New Zealand only tracks incentive bids for 50 people or higher or with an estimated

value of more than $200,000 NZD (excl. air fare))

China, USA (North America), Peninsular South East Asia

Target:

150

142

Not achieved

20

Quality

Value of incentive bids converted

Target:

$26.0m

$92.8m

Achieved

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