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Activity Five: Deliver inspiring and informative information for potential visitors

newzealand.com

Tourism New Zealand’s consumer website performs a dual role. One is as a marketing tool to convert active considerers’

preference for New Zealand into actual travel. The second is to enable visitors to engage with one another and with travel

sellers to source information and advice.

Key activities included:

Creation and delivery of an integrated content programme to ensure active considerers are reached and engaged.

Delivery of features and experiences specifically designed for mobile consumers.

newzealand.com

activity aligns with the Tourism 2025 framework, in particular the strategic theme:

Driving value through outstanding visitor experience through providing high quality and timely information for

international visitors to New Zealand.

i-SITE New Zealand

Tourism New Zealand also supports the provision of information to visitors through its role with the i-SITE network.

i-SITE New Zealand visitor centres (80 across New Zealand) provide information and a booking service for attractions,

transport, accommodation and events to international and domestic visitors in New Zealand.

Tourism New Zealand has no ownership stake in any individual i-SITE centres. i-SITE New Zealand is a subsidiary of

Tourism New Zealand, governed by a Board of Directors. The subsidiary is the owner of the i-SITE brand and livery.

Tourism New Zealand provides staff, support services, business systems and marketing to raise the profile of the i-SITE

network among visitors.

i-SITE New Zealand has established the membership standards that individual centres must achieve to use the i-SITE

brand and become a part of the network of centres. These standards are enforced by site inspections of the centres by

Qualmark assessors.

i-SITE New Zealand activity aligns with the Tourism 2025 framework, in particular the strategic theme:

Drive value through outstanding visitor experience through providing high quality information and service for

international visitors to New Zealand.

Link with Tourism New Zealand strategic priorities

Tourism New Zealand’s

newzealand.com

activity is primarily aimed at achieving priority two:

Drive preference for visiting New Zealand.

Activity associated with i-SITE is primarily aimed at achieving priority five:

Optimise delivery capability.

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