Activity Six: Communicate and engage with New Zealand’s tourism industry to align industry
investment with Tourism New Zealand areas of focus
Registrations for New Zealand tourism industry webinars
720 people registered for at least one webinar
Stakeholder engagement through presentations at both
industry and Tourism New Zealand organised events
Minimum of 30 presentations to New Zealand
Tourism New Zealand communications (website/e-
newsletter/webinars etc.) add value to Tourism industry
85% of surveyed stakeholders rate Tourism
communication as very good or excellent
Tourism New Zealand performance as an National
Tourism Organisation adds value to Tourism industry
80% of surveyed stakeholders rate Tourism
New Zealand's performance as very good or excellent
Number of Approved Destination Status ‘spot checks’
and assessments of ADS Inbound Tour Operators (ITOs)
120 spot checks
A unique registration method means that it only counts the first webinar a person attends, if they attend multiple webinars they are not counted.
While the target was not reached, there continues to be stable attendance at webinars and feedback from the industry is that they value the webinar
programme. Regional Tourism Organisations report they will attend as a group but only one person logs in.
Includes roadshows delivered by the Chief Executive and/or Chair of Tourism New Zealand and presentations given by Core Leadership Team to
New Zealand industry.