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Activity Six: Communicate and engage with New Zealand’s tourism industry to align industry

investment with Tourism New Zealand areas of focus

Result/measure

Performance

Status

Quantity

Registrations for New Zealand tourism industry webinars

Target:

720 people registered for at least one webinar

360

Not achieved

25

Stakeholder engagement through presentations at both

industry and Tourism New Zealand organised events

Target:

Minimum of 30 presentations to New Zealand

tourism industry

26

40

Achieved

Quality

Tourism New Zealand communications (website/e-

newsletter/webinars etc.) add value to Tourism industry

stakeholders’ activities

Target:

85% of surveyed stakeholders rate Tourism

communication as very good or excellent

85.72%

Achieved

Tourism New Zealand performance as an National

Tourism Organisation adds value to Tourism industry

stakeholder activities

Target:

80% of surveyed stakeholders rate Tourism

New Zealand's performance as very good or excellent

90.40%

Achieved

Quantity

Number of Approved Destination Status ‘spot checks’

and assessments of ADS Inbound Tour Operators (ITOs)

Target:

120 spot checks

246

Achieved

25

A unique registration method means that it only counts the first webinar a person attends, if they attend multiple webinars they are not counted.

While the target was not reached, there continues to be stable attendance at webinars and feedback from the industry is that they value the webinar

programme. Regional Tourism Organisations report they will attend as a group but only one person logs in.

26

Includes roadshows delivered by the Chief Executive and/or Chair of Tourism New Zealand and presentations given by Core Leadership Team to

New Zealand industry.

44