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Tourism New Zealand —Who We Are

London

Seoul

Guangzhou

Beijing

Mumbai

Jakarta

Sydney

Tokyo

Shanghai

Bangkok

Singapore

Tourism New Zealand is the organisation responsible for

promoting New Zealand to the world and encouraging

international visitors to this amazing country.

Tourism New Zealand was established in 1991 as a Crown Entity

by the New Zealand Tourism Board Act, and since then its

staff has worked tirelessly to create award winning campaigns

marketing New Zealand as an international visitor destination.

Tourism has a major impact on New Zealand’s economy and

Tourism New Zealand has an instrumental role in spurring

its growth. It is the only government-funded organisation in

New Zealand with the mandate and resources to develop and

implement a strategy for tourism and promote ‘Destination

New Zealand’ to potential visitors.

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