Tourism New Zealand —Who We Are
Tourism New Zealand is the organisation responsible for
promoting New Zealand to the world and encouraging
international visitors to this amazing country.
Tourism New Zealand was established in 1991 as a Crown Entity
by the New Zealand Tourism Board Act, and since then its
staff has worked tirelessly to create award winning campaigns
marketing New Zealand as an international visitor destination.
Tourism has a major impact on New Zealand’s economy and
Tourism New Zealand has an instrumental role in spurring
its growth. It is the only government-funded organisation in
New Zealand with the mandate and resources to develop and
implement a strategy for tourism and promote ‘Destination
New Zealand’ to potential visitors.