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396

media outlets hosted

in

180

visits

53,000

Australian and British visitors

during the British and Irish

Lions Rugby Tour

3.6

million

visitors

6.3

million

referrals to tourism

businesses from

newzealand.com

2.64

million

followers on

Facebook

41

million

visits to

newzealand.com

85 bids

supported through the

Conference Assistance

Programme

(estimated value:

$164 million

)

13%

more visitors during

spring and autumn

10,679

stories generated

(estimated value:

$227.2 million

)