Core Leadership Team
Stephen England-Hall, Chief
Stephen England-Hall joined Tourism
New Zealand as chief executive on 3 April
Stephen has worked extensively in
management consulting in the digital
marketing, data, and technology sectors
across New Zealand, the United Kingdom,
and North America. Prior to joining
Tourism New Zealand Stephen was chief
executive officer of Loyalty New Zealand,
the company behind New Zealand’s
customer loyalty and data coalition, Fly
Buys, and the analytics business LAB360.
He has a strong background in
organisational leadership having held
Andrew Fraser, Director of Marketing
Andrew Fraser joined Tourism New Zealand
in 2013 and manages the most visible aspect
of the 100% Pure New Zealand marketing
campaign: consumer marketing and
advertising activity. This includes overseeing
the creative development, planning,
researching and implementation of the
campaign and advertising activity across
Tourism New Zealand’s key markets.
managerial positions including chief
executive officer, managing director,
growth and innovation director, and chief
client officer for social media marketing
company Syncapse Corporation, global
media agency Razorfish LLC (part of
Publicis Groupe), DNA, EDS, BT Global
Services, and CA Technologies.
As the Tourism New Zealand chief
executive Stephen is also a board
member of the New Zealand China
Council Board, the Tourism Industry
Aotearoa and The New Zealand Story.
He sits on the New Zealand Screen
Production Grant Panel and Significant
Economic Benefits Verification Panel.
Andrew is a seasoned senior marketing
leader with more than 20 years’ experience.
Prior to joining Tourism New Zealand,
Andrew ran his own strategic consultancy
business in Auckland. He has held senior
marketing and executive roles with
Cadbury/Kraft and Frucor Beverages/
Danone, and developed and launched V
René de Monchy, Director of Trade, PR and Major Events
René manages Tourism New Zealand’s
global trade and public relations (PR)
activity including leading offshore trade
teams, the business and premium
sectors, and trade marketing, along with
international PR, and major events.
René de Monchy joined Tourism New
Zealand in August 2015. René brings 15
years’ global experience in consumer-led
businesses including local and international
marketing roles for Fonterra, Heineken and
Asia Pacific Breweries in Singapore.