Previous Page  26 / 84 Next Page
Information
Show Menu
Previous Page 26 / 84 Next Page
Page Background

Strong performance recorded in international visitor arrivals across Tourism New Zealand’s

priority markets

Total international visitor arrivals reached 3,648,204 for the year ending June 2017, an increase of 10.2% compared to

the previous year. This increase was driven by holiday arrivals, which grew 12.3% compared to the previous year.

Importantly there was strong holiday arrival growth in Tourism New Zealand’s priority markets, particularly Australia

(9.7%) and USA (31.2%). China declined 3.6%, reflecting an easing of previous years’ double-digit growth as well an

improved mix of free and independent travellers who stay longer, spend more per trip and visit more regions as compared

to lower-value group visitors

4

. Tourism New Zealand’s targeted emerging markets also performed strongly, growing

collectively at 25.3%.

Total international visitor arrivals from Tourism New Zealand’s target markets and rest of world are set out in the table

below:

Total international visitor arrivals by market

Target market

YE 30 June 2015

YE 30 June 2016

YE 30 June 2017

Change 2017/2016 (%)

Priority one core markets

Australia

1,285,632

1,365,440

1,450,624

6.2%

China

313,376

396,928

398,000

0.3%

USA

233,344

257,536

325,472

26.4%

Priority two core markets

UK

198,080

213,808

244,384

14.3%

Germany

81,088

91,232

104,544

14.6%

Japan

84,432

94,208

101,120

7.3%

Priority emerging markets

India

42,672

48,368

55,696

15.2%

Indonesia

15,408

17,824

24,064

35.0%

Brazil

12,480

12,736

15,632

22.7%

Argentina

4,032

11,456

16,864

47.2%

Philippines

12,768

16,880

22,128

31.1%

Priority three markets

Korea

60,608

75,088

83,344

11.0%

Singapore

47,280

53,456

57,696

7.9%

Malaysia

32,240

39,760

56,544

42.2%

Canada

50,512

55,472

65,984

19.0%

Rest of world

517,902

560,198

626,108

11.8%

Total —

All markets

2,991,854

3,310,390

3,648,204

10.2%

4

International Visitor Survey, YE June 2017 Ministry of Business, Innovation and Employment (MBIE).

22