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Activity Four: Inform and inspire global travel sellers

to assist them to market New Zealand

Measure

Target

Performance

Status

Working with the travel trade

Trade on TNZ hosted familiarisations

- Emerging markets

- Business events

- Premium sector

650

75

80

65

716

78

130

73

Achieved

Achieved

Achieved

Achieved

Trade familiarisations that feature a

cultural element

at least 75%

75%

Achieved

Major trade events attended by TNZ

- Business events

- Premium sector

at least 30

8

13

40

8

11

Achieved

Achieved

Not Achieved

Major trade events organised and

facilitated by TNZ

at least 10

20

Achieved

Successful travel module completions

22

- Emerging markets

22,000

5,500

33,057

6,762

Achieved

Achieved

Number of ‘100% Pure New Zealand

Specialists’

- Emerging markets

1,500

150

4,607

853

Achieved

Achieved

Number of travel company advocates

185

203

Achieved

Growing the business events sector

Number of bids supported through

the Conference Assistance Programme

(CAP) fund

80

85

Achieved

Success rate for CAP bids supported

60%

75%

Achieved

Estimated value of CAP bids supported

$97m

$164m

Achieved

Number of Incentive bids supported

23

166

181

Achieved

Value of incentive bids converted

$31m

$36m

Achieved

22

The online training platform for travel training on the 100% Pure New Zealand specialist programme

23

Tourism New Zealand only tracks incentive bids for 50 people or higher or with an estimated value of more than $200,000 NZD (excl. airfare)

37