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Tourism New Zealand —Who We Are

London

Seoul

Guangzhou

Beijing

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Mumbai

New Delhi

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Jakarta

Sydney

Tokyo

Shanghai

Singapore

Tourism New Zealand is the Government organisation responsible for promoting New Zealand to

the world and encouraging international visitors to this amazing country.

Tourism New Zealand was established in 1991 as a Crown Entity by the New Zealand Tourism Board

Act, and since then our staff has worked tirelessly to create award winning campaigns marketing

New Zealand as an international visitor destination.

Tourism has a major impact on New Zealand’s economy and Tourism New Zealand has an

instrumental role in spurring its growth. We are the only Government organisation in New Zealand

with the mandate and resources to develop and implement a strategy for international tourism

attraction.

The cornerstone of our promotions is the ‘100% Pure New Zealand’ campaign, first launched in

1999 and continually evolving to tell the story of the unique experiences available to people who

visit New Zealand.

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