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Catherine Bates

  1. Digital channels sit at the heart of Tourism New Zealand's (TNZ) marketing strategy - communicating directly with Active Considerers in our core markets to drive preference for New Zealand and connect them with tourism businesses.

  2. Last week Tourism New Zealand (TNZ) announced the release of its first free mobile app - 'Essential New Zealand'.

  3. In October Tourism New Zealand launched a new and improved version of its consumer website - www.newzealand.com.

  4. Important design and usability changes will be rolled out across newzealand.com in the coming weeks. This means that newzealand.com is going to look different and include some new functions, both for people seeking and providing information.