100% Pure New Zealand
For the past 10 years, Tourism New Zealand has marketed New
Zealand using the 100% Pure New Zealand campaign. Everything the
organisation does internationally - advertising, PR, online
communications, work with the travel trade and events - carries the
100% Pure New Zealand message.
Section Highlights
The 100% Pure New Zealand message is a simple one. It
encapsulates all that is unique about New Zealand as a destination:
our landscapes, our people, and the stories that link the two.
The brand ensures a consistent, clear message is carried across
all of our work; encouraging visitors from our target market to
come to New Zealand now, do more while they are here, come
back and send others.
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Consumer marketing - including advertising, promotions and online marketing work - is the most visible part of the 100% Pure New Zealand campaign. It carries the 100% Pure New Zealand...
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Gaining compelling, high-profile media coverage to motivate our target market to travel to New Zealand is the main aim of Tourism New Zealand's international public relations team.
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The travel trade - from retail agents and online travel sellers,
to wholesalers and inbound tour operators - plays a vital role in
'selling' a destination. They provide on-the-ground expertise...
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New Zealand promised a 'stadium of four million' and is now
preparing to become a nation of four million hosts when it welcomes
20 competing nations and more than 60,000...
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Last Updated on: 19 November 2009
In 2009 New Zealand's global tourism marketing campaign - '100%
Pure New Zealand' - celebrated its 10th anniversary.
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