International PR
Gaining compelling, high-profile media coverage to motivate our
target market to travel to New Zealand is the main aim of Tourism
New Zealand's international public relations team.
Tourism New Zealand's international media programme hosts around
400 international media in New Zealand each year. Broadcast media
are the main target because they can best capture what New Zealand
has to offer, followed by high-profile magazines, websites and
newspapers.
Tourism New Zealand is also hosting a growing number of
respected opinion leaders, journalists, writers and thinkers who
endorse New Zealand internationally. Opinion leaders are hosted
with the understanding that they will gain widespread media
attention in New Zealand's main visitor markets.
These are the kind of people Tourism New Zealand believes can
cut through the media clutter in people's busy lives and reach
those most likely to visit here.
To help international media to write about New Zealand, Tourism
New Zealand also has a media website, which now attracts more than
300,000 visits each year. The website is constantly updated with
story ideas, media releases, features and videos.
Tourism New Zealand staff and the wider tourism industry are
also encouraged to work as part of a 'global newsroom', constantly
identifying news stories and events that can help New Zealand
maintain a strong and positive profile internationally.
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Last Updated on: 12 May 2010
Tourism New Zealand is helping to build New Zealand's celebrity
status internationally by hosting media from our key markets. We
bring them down to New Zealand, show them the...
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Last Updated on: 20 May 2010
They come in many different shapes and sizes - from bloggers to
sports stars, media personalities and actors, to politicians and
environmentalists - but they all have a few...
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Last Updated on: 23 August 2010
Hosting media in New Zealand is a very important part of our PR work, but it is not the only way to achieve coverage in international media. Tourism New...
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Last Updated on: 11 March 2010
Bizarre bras, taking Bluff oysters to Sydney, black sand to
London, a taste of New Zealand in Japan and a giant inflatable
rugby ball - the events that Tourism...
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