Tourism New Zealand is helping to build New Zealand's celebrity
status internationally by hosting media from our key markets. We
bring them down to New Zealand, show them the best of our country,
and inspire them to share a taste of what New Zealand has to offer
with their readers and viewers. Here are some of the programme's
most recent results.
Recent Results:
|
|
Dutch celebrity chef
Herman den Blijker, the "Gordon Ramsey of Holland" visited New
Zealand in February and March, filming an eight-part reality
television show that will air in September. Five couples competed
in a series of challenges around the country with the inevitable
eliminations along the way. The winning couple will win two roles
to work as head chef and maitre d' at an Accor hotel.
The entire series of eight one-hour episodes will air prime-time
on RTL4, one of the biggest television channels in
the Netherlands. It is expected to attract estimated audiences of
one million for eight weeks from August 2010. The
episodes will be repeated twice and the series will also be
promoted by RTL4 online and with trailers and
publicity.
|
|
|
Challenges for the final four contestants in Season Five of the
hit Australian reality show
Biggest Loser took part in the
Auckland and Northland regions in February. Five New Zealand
episodes screened to prime-time audiences of one
million in Australia across a week in March. Contestants
said New Zealand was "life changing" and "beautiful" - with one
even planning to come back for his wedding!
|
|
|
Former Miss Italy and Sky
Italia's new rugby presenter,
Tania Zamparo, visited New Zealand in early April to
film a short documentary previewing New Zealand as the host country
for Rugby World Cup 2011. The piece will be broadcast to
Sky Sport audiences during the Italian rugby
team's tour of South Africa in June and during coverage of the
Tri-Nations Tournament. The crew filmed Tania Zamparo swimming with
dolphins off Akaroa and enjoying activities in Kaikoura and
Marlborough.
|
 |
Glossy US travel magazine Islands
(circulation 213,241) featured New Zealand in its April edition as
well as online at www.islands.com. Journalist Jo
Yogerst took readers on an adrenalin-packed sky-diving,
bungee-jumping, tubing, Shweebing adventure around the country. The
12-page spread featured Auckland, Waitomo, Rotorua, West Coast and
Queenstown. |
 |
Virtuoso Life featured New Zealand as
the cover story in its March edition with a 10-page feature
entitled 'North Island Epic'. The article highlighted luxury
experiences in Taupo, Hawkes Bay and the Bay of Islands of the type
that inspire the magazine's 250,000-strong
readership of discerning travellers. Virtuoso
Life is published exclusively for top clients of Virtuoso
travel in the US and for World Elite MasterCard cardholders. |
|
Australian television and radio
personality
Jules Lund, presenter of Channel
Nine's Getaway travel show, visited New Zealand
in April to film a series of 'webisodes' promoting Dunedin,
Southland and Fiordland. Jules Lund was accompanied by two
photography enthusiasts, one who won a Canon photography
competition and the other the influential Australian
blogger Neerav Bhatt. With a focus on landscapes and
wildlife, coverage will appear across a variety of platforms
including social media, print and online, including Nine
MSN's website, Canon's website,
Facebook, and on Neerav Bhatt's blogs and social
media pages.
|
| |
Glossy US travel magazine
Islands (circulation 213,241) featured
New Zealand in its April edition as well as online at
www.islands.com. Journalist Jo Yogerst took
readers on an adrenalin-packed sky-diving, bungee-jumping, tubing,
Shweebing adventure around the country. The 12-page spread featured
Auckland, Waitomo, Rotorua, West Coast and Queenstown.