Trade Marketing

The travel trade - from retail agents and online travel sellers, to wholesalers and inbound tour operators - plays a vital role in 'selling' a destination. They provide on-the-ground expertise and advice, helping consumers in our offshore markets plan and book their New Zealand holidays. As experts, they are very influential in helping consumers decide whether to come to New Zealand - or to choose another destination.

Tourism New Zealand works with regional tourism organisations and the New Zealand tourism industry to educate offshore travel sellers on what New Zealand has `to offer. We do this by running workshops in our key markets, by taking New Zealand operators to offshore events like Tourism New Zealand 'Kiwi Links' or by hosting travel sellers in New Zealand for familiarisation visits.

We also work closely with the travel trade to help them support our marketing activity offshore, so that they boost their New Zealand sales and so that New Zealand benefits more from visitors who stay longer and do more while they are here.

  • Trade Marketing Strategy

    Last Updated on: 3 August 2010

    Travel sellers put destinations and products on the shelf and into the hands of consumers. Whether that 'shelf' is the website of an online travel seller or a brochure...

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  • Familiarisation Programme

    Last Updated on: 28 June 2010

    Tourism New Zealand's familiarisation (famil) programme brings more than 100 of the most influential international senior managers, product managers and retail front-line agents to New Zealand every year. The...

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  • Previous Trade Events

    Read reviews about some of our previous trade events, including the famils we host in New Zealand for travel seller managers and front line staff.

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