About the Tourism Industry

Tourism contributes close to 10 per cent of New Zealand's gross domestic product and both directly and indirectly employs nearly one in ten New Zealanders. From publicly listed companies to owner-operated small businesses, New Zealanders are involved in tourism throughout the length and breadth of New Zealand.

From tourism businesses and support services, to industry associations, regional tourism organisations and Government agencies, the New Zealand Tourism Strategy 2015 is the document that sets a direction for tourism in New Zealand. It keeps all of these organisations and individuals on the path of delivering a sustainable social, environmental and economic contribution to New Zealand.

  • Who Makes Up the Tourism Industry?

    There are a large number of organisations that are involved in tourism in New Zealand, including Government departments, regional and Māori tourism organisations, marketing networks formed by private operators and...

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  • The Facts – Tourism in New Zealand

    Last Updated on: 20 January 2010

    Tourism is New Zealand's largest export industry, surpassing even the dairy industry in terms of foreign exchange earnings. It employs one in 10 New Zealanders and has the potential to...

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  • The NZ Tourism Strategy 2015

    Last Updated on: 23 November 2009

    New Zealand's 100% Pure New Zealand brand has given our tourism industry a head start. It has helped define how our country and exports are perceived internationally and given us...

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