About the Tourism Industry
Tourism contributes close to 10 per cent of New Zealand's gross
domestic product and both directly and indirectly employs nearly
one in ten New Zealanders. From publicly listed companies to
owner-operated small businesses, New Zealanders are involved in
tourism throughout the length and breadth of New Zealand.
From tourism businesses and support services, to industry
associations, regional tourism organisations and Government
agencies, the New Zealand Tourism Strategy 2015 is the document
that sets a direction for tourism in New Zealand. It keeps all of
these organisations and individuals on the path of delivering a
sustainable social, environmental and economic contribution to New
Zealand.
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There are a large number of organisations that are involved in
tourism in New Zealand, including Government departments, regional
and Māori tourism organisations, marketing networks formed by
private operators...
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Last Updated on: 2 June 2010
Tourism is one of New Zealand's largest export industries,
second only to the dairy industry in terms of foreign exchange
earnings. It employs one in 10 New Zealanders and...
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Last Updated on: 23 November 2009
New Zealand's 100% Pure New Zealand brand has given our tourism
industry a head start. It has helped define how our country and
exports are perceived internationally and given...
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