Developing the Tourism Industry
New Zealand's reputation as a visitor destination relies on our
ability to consistently provide world-class visitor experiences
with a distinctly New Zealand flavour. By making sure we send our
visitors home satisfied, we can protect and build New Zealand's
reputation as the ultimate holiday destination for our target
market.
Tourism New Zealand is involved in a number of initiatives that
help ensure New Zealand delivers on the promises we make through
the 100% Pure New Zealand campaign. These include our subsidiary
commitments to Qualmark and the i-SITE Visitor Information Network,
as well as broader initiatives that promote New Zealand's unique
Māori identity and the capability of the wider tourism
industry.
Our operations team is also working closely with the industry to
help improve the experiences Chinese travellers have in this
country and to build capability in delivering quality experiences
to the growing cruise sector.
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Last Updated on: 21 January 2010
Quality isn't an optional extra for tourism businesses.
Consumers and international travel sellers expect the tourism
experiences they buy and sell to be of a certain standard.
Delivering on...
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Last Updated on: 16 February 2010
Qualmark helps make sure we deliver 100% Pure New Zealand experiences to our visitors by providing a national quality and environmental accreditation system.
Jointly owned by Tourism New Zealand...
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Last Updated on: 24 November 2009
Once our visitors arrive in New Zealand, they need to find out
what to do and where to go. They want local advice from local
people, and that's exactly what...
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Last Updated on: 21 January 2010
New Zealand's unique Māori culture is one of the main reasons
our visitors come here.
The number, variety and quality of Māori tourism businesses have
increased dramatically over the...
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Last Updated on: 24 November 2009
Cruise is the fastest-growing of New Zealand's tourism sectors
and has a huge amount of potential for future growth. The number of
cruise passengers coming to New Zealand each year...
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Approved Destination Status (ADS) is a bilateral tourism
arrangement between the Chinese Government and a foreign
destination, permitting Chinese holiday travellers to visit a
destination in a tour group.
...
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