Responsible Tourism
Responsible tourism is about respecting, protecting and
benefiting local communities, cultures and the environment. For
travellers, this can mean making holiday choices with these
concerns in mind, from the destinations they visit and the way they
travel, to the services they choose once they arrive.
For the tourism industry, responsible tourism is about doing
business in a way that protects communities, cultures and the
natural environment for future generations. It is about meeting the
expectations of travellers, but also protecting what is unique and
special about a destination like New Zealand.
It can also be about the bottom line, with many operators
recognising that responsible tourism practices boost profits by
cutting consumption and offering a marketing edge over the
competition.
In the New Zealand Tourism Strategy
2015 responsible tourism is described by the Māori value of
kaitiakitanga: "Kaitiakitanga means guardianship, care and
protection. It provides a basis for our approach to sustainably
managing our natural, cultural, and built environment for current
and future generations."
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Last Updated on: 15 December 2009
Marketing our country to the world under the brand 100% Pure New
Zealand has helped set high expectations of what a New Zealand
holiday should be. Increasingly, our visitors...
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Last Updated on: 21 January 2010
Tourism New Zealand has a responsibility to lead by example when
it comes to helping meet visitor expectations of our environment
and living up to the 100% Pure New...
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Last Updated on: 25 May 2010
Visitors to New Zealand are becoming increasingly aware of the
sustainability practices tourism businesses have in place.
Incorporating sustainability into the way you manage your business
can help ensure...
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Last Updated on: 15 December 2009
There is some debate over how ecotourism is defined, but it is
generally accepted that an ecotourism business gives visitors the
opportunity to interact with nature in an environmentally...
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