Developing NZ Tourism

Tourism is one of New Zealand's largest export industries, second only to the dairy industry in terms of foreign exchange earnings. It employs one in 10 New Zealanders and has the potential to improve the economies of communities around the country.

Section Highlights

New Zealand's reputation as a visitor destination relies on our ability to consistently provide world-class visitor experiences with a distinctly New Zealand flavour. Making sure our visitors get what they are looking for when they come here on holiday is important: quality products and services, a warm welcome, authentic experiences, useful travel information and a relatively pristine natural environment.

Developing the tourism industry requires regional tourism organisations, operators, Government and other industry groups to work together.

  • About the Tourism Industry

    Tourism contributes close to 10 per cent of New Zealand's gross domestic product and both directly and indirectly employs nearly one in ten New Zealanders. From publicly listed companies...

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  • Developing the Tourism Industry

    New Zealand's reputation as a visitor destination relies on our ability to consistently provide world-class visitor experiences with a distinctly New Zealand flavour. By making sure we send our...

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  • Responsible Tourism

    Responsible tourism is about respecting, protecting and benefiting local communities, cultures and the environment. For travellers, this can mean making holiday choices with these concerns in mind, from the...

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  • Trade Marketing

    Last Updated on: 11 January 2012

    Travel sellers put destinations and products on the shelf and into the hands of consumers. Whether that 'shelf' is the website of an online travel seller or a brochure...

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  • Trade Familiarisations

    Last Updated on: 11 January 2012

    Tourism New Zealand's familiarisation (famil) programme brings more than 100 of the most influential international senior managers, product managers and retail front-line agents to New Zealand every year. The...

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  • Conference Assistance Programme

    Last Updated on: 15 November 2011

    Bid Funding and Support through the Conference Assistance Programme Have you ever thought of bidding to host an international conference in New Zealand, but were unsure where...

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