About the Tourism Industry

Tourism contributes close to 10 per cent of New Zealand's gross domestic product and both directly and indirectly employs nearly one in ten New Zealanders. From publicly listed companies to owner-operated small businesses, New Zealanders are involved in tourism throughout the length and breadth of New Zealand.

  • Who Makes Up the Tourism Industry?

    There are a large number of organisations that are involved in tourism in New Zealand, including Government departments, regional and Māori tourism organisations, marketing networks formed by private operators...

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  • The Facts – Tourism in New Zealand

    Last Updated on: 8 February 2012

    Tourism is one of New Zealand's largest export industries, second only to the dairy industry in terms of foreign exchange earnings. It employs one in 10 New Zealanders and...

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