Developing the Tourism Industry

New Zealand's reputation as a visitor destination relies on our ability to consistently provide world-class visitor experiences with a distinctly New Zealand flavour. By making sure we send our visitors home satisfied, we can protect and build New Zealand's reputation as the ultimate holiday destination for our target market.

Tourism New Zealand is involved in a number of initiatives that help ensure New Zealand delivers on the promises we make through the 100% Pure New Zealand campaign. These include our subsidiary commitments to Qualmark and the i-SITE Visitor Information Network, as well as broader initiatives that promote New Zealand's unique Māori identity and the capability of the wider tourism industry.

Our operations team is also working closely with the industry to help improve the experiences Chinese travellers have in this country and to build capability in delivering quality experiences to the growing cruise sector.

  • Qualmark

    Last Updated on: 11 January 2012

    Qualmark helps make sure we deliver 100% Pure New Zealand experiences to our visitors by providing a national quality and environmental accreditation system. Jointly owned by Tourism New...

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  • i-SITE New Zealand

    i-SITE New Zealand is our official Visitor Information Network. There are over 90 i-SITE Visitor Centres around New Zealand, which provide international visitors, domestic travellers and locals with comprehensive,...

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  • Māori Tourism

    Last Updated on: 9 January 2012

    New Zealand's unique Māori culture is one of the main reasons our visitors come here. The number, variety and quality of Māori tourism businesses have increased dramatically over...

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  • Cruise Development

    Last Updated on: 20 September 2011

    Cruise is the fastest-growing of New Zealand's tourism sectors and has a huge amount of potential for future growth. New Zealand's popularity as a cruise destination has skyrocketed in...

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  • ADS Programme (China Monitoring Unit)

    Approved Destination Status (ADS) is a bilateral tourism arrangement between the Chinese Government and a foreign destination, permitting Chinese holiday travellers to visit a destination in a tour group....

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