Responsible Tourism

Responsible tourism is about respecting, protecting and benefiting local communities, cultures and the environment. For travellers, this can mean making holiday choices with these concerns in mind, from the destinations they visit and the way they travel, to the services they choose once they arrive.

For the tourism industry, responsible tourism is about doing business in a way that protects communities, cultures and the natural environment for future generations. It is about meeting the expectations of travellers, but also protecting what is unique and special about a destination like New Zealand.

It can also be about the bottom line, with many operators recognising that responsible tourism practices boost profits by cutting consumption and offering a marketing edge over the competition.

 

  • Tourism New Zealand's Role

    Tourism New Zealand has a responsibility to lead by example when it comes to helping meet visitor expectations of our environment and living up to the 100% Pure New...

    Read more
  • What Operators Can Do

    Visitors to New Zealand are becoming increasingly aware of the sustainability practices tourism businesses have in place. Incorporating sustainability into the way you manage your business can help ensure...

    Read more