i-SITE New Zealand

i-SITE Visitor Centres are an important part of the distribution channel for tourism businesses. They are helping to ensure international and domestic visitors are doing and spending more while they travel around New Zealand.

The i-SITE New Zealand brand is owned and managed by Tourism New Zealand.

You can find out more about the individual i-SITEs and how to contact them on their home page at newzealand.com

About the i-SITE Network

i-SITE New Zealand is our official Visitor Information Network. There are over 80 i-SITE Visitor Centres around New Zealand, which provide international visitors, domestic travellers and locals with comprehensive, up-to-date information and a New Zealand-wide booking service for activities, attractions, accommodation and transport.

Many of our visitors will wait until they arrive in New Zealand to book parts of their holiday, including local transport, accommodation and activities. The i-SITE Network provides a brand that is trusted by our visitors to provide good quality, useful and relevant information that is vital to ensuring these visitors have a safe, stress-free and rewarding New Zealand holiday.

Established in 1990 by the New Zealand Tourist Publicity Board (now Tourism New Zealand), there are now almost 500 i-SITE staff in over 80 Visitor Centres around New Zealand. Each year, these centres welcome over 1 million international visitors and collectively assist with 7.8 million visitor enquiries.

The i-SITE brand is managed by Tourism New Zealand and accredited members must meet standards in staff training, professionalism and information technology.

Adding value to local economies

New Zealand's i-SITE Visitor Centres are helping to ensure international and domestic visitors are doing and spending more while they travel around New Zealand.

Ninety per cent of visitors who use an i-SITE Centre while on holiday make bookings as a result, and around 60 per cent say they would have missed a highlight of their trip if they hadn't visited an i-SITE.

Take a look at our 2010 i-SITE perception research.

Working with your i-SITE

i-SITE Visitor Centres are an important part of the distribution channel for tourism businesses. Make contact with your local i-SITE centre and talk to them about displaying your brochure and adding your details to their national booking database.

Here are a few tips on working with your local i-SITE Centre:

  • Get to know your local i-SITE team. Arrange a meeting with each centre manager in your region - introduce your product and find out how you can work together.
  • If possible, offer staff the opportunity to visit and experience your product for themselves!
  • Make regular visits in person to drop off brochures, update staff on your products and introduce yourself to new staff members
  • Be clear about your pricing structure and keep your i-SITE updated if it changes. Don't forget to agree a commission rate for any bookings i-SITE Centres make on your behalf (generally around 10 per cent). You will need to allow for this in your pricing.
  • Make sure you're contactable! It seems obvious, but make sure you have a cellphone and/or voicemail in case your i-SITE needs to get hold of you with regard to a booking enquiry. If you are reliable, easy to contact and willing to take customers at short notice, you are more likely to get bookings
  • Let i-SITE staff know the type of person that is best-suited to your product so they know who it will appeal to
  • If you are an accommodation provider, keep in contact with your local i-SITE about room availability, especially over busy months and when there are events on in your region
  • Keep your local i-SITE updated on your operating hours or if your business is going to be closed for some reason
  • Find out if there are any other advertising opportunities available to you through your i-SITE. Your local i-SITE Centre or Regional Tourism Organisation (RTO) may have a website you can list on for free. Find contact details for your local RTO

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