This section has been developed to help operators and the
tourism industry make the most of newzealand.com, Tourism New
Zealand's consumer website, as part of their marketing
activity.
newzealand.com
is Tourism New Zealand's consumer website that is used to market
New Zealand to potential travellers. It is a key planning tool for
travellers and connects them with travel sellers - in turn helping
operators grow their tourism business.
In this section you will find information about how
newzealand.com works, copies of our operator e-Newsletter Inside
newzealand.com and a range of resources to help you
maximize your presence on the website.
How does newzealand.com work?
In 2011 Tourism New Zealand redeveloped the consumer site to
give operators and travel sellers greater ability to use the site
to promote their business.
Designed to meet the changing needs of online users, the website
provides information from multiple credible sources including the
local tourism industry, travellers and Tourism New Zealand.
Other registered users, such as travellers who have been to New
Zealand, can also provide comments and feedback on the site. This
provides others with real life insight to experiences - which is a
key aspect that helps them in their decision to travel to New
Zealand and book their holiday. Over time this will develop a rich
source of information for travellers considering booking a holiday
to New Zealand.
If you are an operator or travel seller in New Zealand and would
like to list your business on newzealand.com, please go to register.newzealand.com.
Or you can email the team at register@tnz.govt.nz.
The document below provides an overview of how newzealand.com
works for people seeking information about New Zealand, and for
operators who are promoting a product. It covers November 2012
changes to the website and illustrates what steps you need to
take to get the most our of your listing.