Late 2014 Air New Zealand announced direct air services between Buenos Aires and Auckland, which will commence in December 2015. This provides us with an opportunity, in conjunction with the NZ industry, to capitalise on the additional air capacity the new route will provide and grow interest in destination New Zealand in Latin America.
As such, we will be holding two New Zealand events in market over the next 18 months/two years.
- International Marketing Alliance (IMA) Roadshow - August 2015
- Kiwi Link style event for IMAs and New Zealand suppliers - 2016 (date TBC)
IMA Roadshow - August 2015
Given that Latin America is an emerging market, we are looking to first introduce destination New Zealand to the market by means of the IMA roadshow, which will have a strong focus on regional education. This will pave the way for the Kiwi Link-style event in 2016, when we will then introduce product.
The IMA Roadshow will visit four key Latin American cities: Santiago, Buenos Aires, Sao Paulo and Rio de Janeiro. The roadshow will only be open to IMA groups - nine places will be available to provide training to frontline staff and product managers from agencies in the Latin America market.