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UK/Europe New Product & IMA Workshop 2010

Event Date: 27 - 30 Jul 2010
Location: New Zealand House and Le Meridien Piccadily Hotel, London
Registrations Close: 26 February 2010

The UK/Europe New Product & IMA Workshop is an opportunity to educate a targeted audience of UK/European travel sellers, as we expand our footprint in these markets. The event will focus on attendance by Product Managers, frontline reservation staff, and possibly Training Managers who are seeking to increase and develop their knowledge of new-to-the-market New Zealand tourism products and regions.

About the UK/Europe New Product Workshop

This event offers new-to-the-market New Zealand tourism products and International Marketing Alliances (IMAs) a cost effective and coordinated approach to training frontline sales staff and Product Managers from key direct-sell and wholesale travel companies, and allows a more personal and tailored style of interaction.

It offers New Zealand tourism products who do not currently sell in the UK/Europe market the opportunity to develop business relationships and gain a better understanding of these markets.

Tourism New Zealand aims to attract approximately 80 frontline agents, 8 UK Training Managers, and 32 Product Managers from UK, Netherlands, Germany, Scandinavia, France, Italy, Spain and Eastern Europe.

There will also be a TNZ market forum where you can discuss issues with TNZ staff who work in the UK and Europe markets and discover how to best present your products to increase travel seller uptake.

Who should Attend?

Tourism New Zealand is inviting attendance at the Workshops by new-to-the-market New Zealand tourism products who:

  • Are established product providers within New Zealand
  • Are ready to work with international travel distribution channels
  • Need an opportunity to develop business relationships with, and gain a better understanding of, the key UK/Europe markets for New Zealand.

It is also designed as an opportunity for representatives of International Marketing Alliances (IMAs) to re-connect with travel sellers and train them on their region, however the main focus of the Workshop is to introduce New Zealand tourism products not currently brochured or sold in-market by UK/Europe travel sellers.

Read Tourism New Zealand Participation & Selection Criteria, and event Terms & Conditions

Should you have any further questions after having read the attached Prospectus, please contact Monica Armesto, Product Development Manager, Wellington