First Steps - Starting Your New Tourism Business
So you've got an idea for the perfect visitor experience. When
it comes to developing your business, deciding on your target
market and developing marketing resources, you need to take a
number of aspects into consideration.
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Last Updated on: 23 February 2010
Who makes up your target market? Knowing the kinds of customers
you want to attract to your business will enable you to tailor your
product to meet their needs,...
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Last Updated on: 17 November 2009
Tourism New Zealand targets a certain type of traveller who we
know through our research is most likely to enjoy what New Zealand
has to offer. These travellers value...
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Last Updated on: 17 November 2009
You need to price your product at a level that will attract
visitors as well as cover your costs. Make sure you consider
operating costs, overheads, staff expenses, commissions...
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From brochures to websites, online marketing and paid
advertising, there are plenty of ways to spread the word about your
business. But first you need to know what makes...
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