Marketing Basics
From brochures to websites, online marketing and paid
advertising, there are plenty of ways to spread the word about your
business. But first you need to know what makes you stand out from
the crowd.
Why should potential customers choose you and not your
competitors? What's different about your business and the
experience you offer visitors? This is your point of difference and
it's what you need to highlight in your marketing and
communications.
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Last Updated on: 9 January 2012
First impressions count and developing a professional brand and
image for your business will help deliver consistent first
impressions to your customers.
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Last Updated on: 17 November 2009
The idea of a brochure is to motivate visitors to choose your
product. It should carry enough information so that visitors
understand what it is you offer, why they...
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Last Updated on: 9 January 2012
Travellers are becoming increasingly confident researching and
booking their holidays online. It is therefore almost essential
that you have an online presence. If your customers can't find you
online,...
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Last Updated on: 9 January 2012
The best marketing tool available to tourism businesses is
positive word-of-mouth. Exceed your customers' expectations and
they'll go home raving about it to their friends and family,
they'll talk...
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