Getting Ready To Sell Offshore

You've got your business off the ground and everything's going well. You've got customers coming through the doors, locals know about your business, you're in touch with other tourism operators in your area and have been working with your regional tourism organisation and local i-SITE.

So what's the next step? Tourism New Zealand works with established tourism businesses to help them market their products internationally. But there are a few things you need to have in place before you can take that step.

First you will need to have all of your brochures, websites and other collateral developed and have a strong established client base. To find out more, see Marketing Basics. Next, you need to get your Qualmark. Finally, you will need to have an understanding of what's involved with marketing offshore, which markets you want to target and which distribution channels are right for your business and product type.

  • Getting Your Qualmark

    Last Updated on: 13 December 2009

    Once your business is up and running Qualmark should be a natural next step. As the official mark of quality for the New Zealand tourism industry, joining Qualmark will assure...

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  • International Distribution Channels

    Last Updated on: 19 November 2009

    One of the trickiest aspects of selling your product offshore is getting to know the international travel distribution process. Distribution refers to the way in which consumers find out about...

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  • Developing a Distribution Plan

    Last Updated on: 19 November 2009

    The best distribution channel for your business will depend on the product you are selling and the outcome you are looking to achieve. Don't attempt to engage with every distribution...

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