Getting Ready To Sell Offshore
You've got your business off the ground and everything's going
well. You've got customers coming through the doors, locals know
about your business, you're in touch with other tourism operators
in your area and have been working with your regional tourism
organisation and local i-SITE.
So what's the next step? Tourism New Zealand works with
established tourism businesses to help them market their products
internationally. But there are a few things you need to have in
place before you can take that step.
First you will need to have all of your brochures, websites and
other collateral developed and have a strong established client
base. To find out more, see Marketing Basics. Next, you need to
get your Qualmark. Finally, you will need to have an understanding
of what's involved with marketing offshore, which markets you want
to target and which distribution channels are right for your
business and product type.
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Last Updated on: 31 May 2011
Once your business is up and running Qualmark should be a
natural next step. As the official mark of quality for the New
Zealand tourism industry, joining Qualmark will...
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Last Updated on: 10 January 2012
One of the trickiest aspects of selling your product offshore is
getting to know the international travel distribution process.
Distribution refers to the way in which consumers find out...
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Last Updated on: 10 January 2012
The best distribution channel for your business will depend on
the product you are selling and the outcome you are looking to
achieve. Don't attempt to engage with every...
Read more